How To Monetize Like Facebook!
Are you a mobile publisher? Do you care about monetization? Of course you do. Publishers constantly look for that great opportunity to monetize their mobile site or app, and with the mobile app market booming like it is today, you … Read more
Free App Friday: Keepy
Welcome to the inaugural edition of Free App Friday! Every week we’re going to connect you with an awesome free app. So, lets get to it! Keepy: kids, art, photos, love Official description: Keepy is the … Read more
Finding The Balance Between Scale And Quality Installs
All advertisers want app installs, but not all go about getting those installs the same way. Some spend their money advertising for app installs at scale because their main focus is getting those install numbers up as fast as possible. … Read more
15 Thought Leaders in Mobile App Marketing
At youAPPi, we strive to connect with and glean insights from the best individuals in the field. The world of mobile marketing is growing exponentially, so we wanted to start a round-up of our industry’s “Thought Leaders.” We compiled this … Read more
When It Comes To Monetization… User Experience Is Key!
If you want to make money, you have to make your users and potential users happy. You need to create a positive user experience in order to make your users happy. It’s as simple as that. When you have poor … Read more
3 Key Insights from BI’s Native Ads Report
Nearly a year ago, our blog featured a post about how Native Ad Networks are a Game Changer for Advertisers and Publishers. Now, social media has truly taken the reigns in native advertising. While “native advertising” has taken on several … Read more
Google Puts Responsibility On App Developers
Google recently revised its Google Play Developer Program Policy by adding a new part to its App Promotion section, as well as making an amendment to its Ad Policy section. These updates are likely to limit certain types of native … Read more
What Wearable Tech Means for App Developers
Wearable technology has been touted as the tech staple of the next age. Countless firms are banking that wearables will become just as indispensable as smartphones. However, a recent Guardian article gleans a valuable insight from the number of used … Read more
Report Reveals Massive Opportunity for Mobile Monetization
On April 1, app analytics provider Flurry released a report based on findings from data collected during the first 3 months in 2014. Flurry gathered the data from its network of over 450,000 mobile apps installed on over 1.3 billion … Read more
What Is A Supply Side Platform (SSP)?
A few days ago, we talked about DSPs and how more advertisers are using them to purchase their online advertising. On the flip side, more and more publishers are using SSPs to help sell their ads. SSP is most commonly … Read more