Unlimited Potential in Personal Transportation with Scooter and Bike Sharing Apps
Ghent led the way in 1997 when the city banned cars from an 85-acre portion of the city center. That totally revolutionary decision was a bit ahead of its time, but today, other major cities are considering similar bans and changes to the way personal transportation is handled. What Uber and Lyft did for the ride-sharing industry, bike and scooter apps now seek to do for “last-mile” transportation. While these fleets of two-wheeled vehicles won’t be replacing trains and cars any time soon, they may be the preferred method for getting around densely populated urban areas.
Venture Capitalists Heavily Support the Move to Sustainable Transport
With venture capitalist (VC) dollars invested in the bike and scooter sharing industry jumping 300 percent each year for the past two, this is an industry that is drawing a lot of attention. When you only have a few miles to travel, alternate transportation makes a lot of sense, and VCs are quick to recognize the potential in this market.
Bikes and Scooters Not Just in Tech Meccas
Ghent, the second largest Belgium city, may have opened the doors to the idea of a carless city, but it is certainly not the only place that prioritizes more sustainable and less space hungry solutions. With parking being increasingly expensive and a shrinking urban resource, consumers are looking for alternatives that allow them a quick commute without the expense of owning a vehicle downtown. While hearing San Francisco listed as a bike and scooter pioneer city should come as no surprise, other urban areas, like Baltimore, have not been far behind. A recent city partnership with Bird is putting more scooters on the streets, with specific agreements to focus some of those drops in low-income areas. For consumers in transportation deserts, low-cost, last mile transportation can mean the difference between getting to work on time and failing to get a job.
Good Mobile Marketing is Key for this Growing Industry
Scooter and bike sharing companies work by offering more mobility to their users. That means that a solid app with an intuitive user interface is a must. It also means that these companies need to connect with consumers using the device that is central to the business model: mobile. It is on mobile devices that most customers unlock a rental, track pick up and drop off locations and communicate with the company. That makes mobile marketing the most direct way to connect with the consumers most likely to use the service.
GEO-Targeting for Marketing and Logistics
Since these services already use geo-targeting to manage inventory and track their units for maintenance, adding a geo-targeted marketing campaign is the next logical step. Why send out ads to users in locations without your service? That’s just a waste of marketing dollars. At YouAppi, we help you get in touch with the right customer, in the right place, at the right time.
With VCs already pouring more than $6.3 billion into the bike and scooter rental market, the opportunities in this space are virtually unlimited. Plus, since these transport options don’t require a license to operate, it helps tap into a previously underserved market. With our help marketing your bike and scooter inventory, you can take advantage of the surge of interest currently investing in personal transport disruption.