YouAppi’s 360 Degree Growth Marketing Platform for Mobile Marketers; Works Across Six Pillars to Deliver Unprecedented User Acquisition and RetentionSAN FRANCISCO・TOKYO — October 17, 2017— YouAppi, a leading global mobile growth marketing platform for premium mobile brands, today announced it has achieved significant traction in Japan. YouAppi Japan has grown 900% in revenue since September 2017, 12 months after opening its YouAppi Tokyo office. In addition to the revenue growth, YouAppi Japan has launched 25 active clients, over 500 global campaigns for Japanese clients across Japan, Thailand, India and US.In addition, YouAppi Japan is making its first appearance at AdTech Tokyo, a digital marketing event that brings together marketers and solution providers and held in Tokyo International Forum on October 17-18, 2017. There YouAppi will introduce its 360 Growth Marketing Platform, the next generation of YouAppi’s OneRun Platform, and works across six distinct pillars to deliver a highly optimized user journey that begins with awareness, propels toward purchase and continues to deliver via re-engagement.The platform’s five pillars include:
- Machine Learning: Advanced data algorithms across 66 distinct parameters deliver actionable analysis and recommendations to optimize and deliver on KPI measurements.
- Brand Video: Highly targeted native feed and in-banner videos drive awareness with extensive reach, full transparency and the highest standard of ad viewability – without compromising brand safety.
- User Acquisition: Proprietary machine learning and AI capabilities optimize a campaign’s life cycle and deliver true return on advertising spend (ROAS), including purchasing increases as high as 170 percent and retention upwards of 60 percent – across retail, utilities, productivity, games, lifestyle, travel, social and communication.
- Re-Engagement: Full-circle approach targets re-engagement activity prior to install and continues through app life cycle, using Deep Linking to ensure a seamless ad-to-app experience, and driving post install retention.
- Rewarded Video: Maximizes user engagement by providing recognizable value, while machine learning capabilities increase engagement via customizable and interactive experiences.
YouAppi Japan has achieved significant growth since opening the office one year ago. As a self-operating business unit, YouAppi’s talented team is able to help Japanese clients expand their business globally. YouAppi’s global inventory allows clients to open their mobile business in markets across the world. YouAppi is exhibiting at Booth 2,3 at AdTech Tokyo, October 17-18, 2017.