Five Identifiers of a Fantastic Publisher/Affiliate Network

One of the more common questions we’ve heard from website and app owners is, “How do I know which publisher or affiliate / cpa network to join?”. There are so many networks out there to help you monetize your content and it might feel overwhelming to make a decision, however, in today’s post, we will talk about five dead giveaways of a quality publisher or affiliate network. Let’s jump in.

Network Longevity

One of the strongest identifiers of a quality affiliate or publisher network is how long the network has been in operation. Please note that even though a network is new, doesn’t automatically put them in the “I shouldn’t go there” bucket, however, networks that have been in business for more than a few years obviously know what they are doing and are good enough to stay in business in such a cut-throat industry. So before joining a network, do some digging and see how long they have been in business and how long management has been in the space.

Offer Diversity

As we’ve talked about in other posts, it is vital to understand who your visitors are and what their needs are. Because of this, you will want to join a network that has a lot of different offers available for you to choose from. Joining a network that has limited options will greatly decrease the amount of revenue you can earn, simply because you won’t have enough options for everyone.

Dedicated Publisher/Affiliate Managers

Another strong identifier of a quality publisher or affiliate network is the presence of a dedicated manager to help answer your questions or concerns as well as help you pick out the best offers to maximize your revenue. Being an affiliate or publisher is hard enough, wouldn’t you like a little hand holding every now and then? 🙂

Payout Match Guarantee

As you’ve probably seen, there are usually several networks all carrying the same offers at different payouts. This can be frustrating as it is incredibly time intensive managing dozens of network logins just to get the highest payouts for each offer you are promoting. Having a network that offers a “highest payout” guarantee is another indicator of a great network. This way, you can work with one network and ensure you are getting top dollar for promoting other businesses.

Publisher/Affiliate Tips & Training

Lastly, when looking for the best cpa affiliate network, you will want to seek out one that offers tips, tricks, and training to help you maximize your revenue. This can come in the form of a blog, a dedicated training section, or even an email newsletter. Having a training program, even a small one, shows the investment and dedication a network has to the success of their publishers and affiliates.

So what are your thoughts about finding great networks for affiliates and publishers, or even mobile affiliate networks? Did we get it right? Are we missing anything? Please share in the comments section below.