Monetizing your mobile app, website, or blog takes far more effort than just selecting which monetization method you will be leveraging to generate your riches. Content, in and of itself is a huge factor in your ability to monetize. If you don’t have good content that engages your readers or users, you might as well not be monetizing in the first place. :)Because of this, we thought we’d take a different approach to today’s post and provide you a list of eight content gurus you should be following online. This means you should be following their blogs and stalking them on the social networks they participate on 🙂 These individuals will help you learn how to produce better content that attracts more people and creates more engagement.At first glance you might thing, dang, this is a bit overwhelming, but it doesn’t have to be. Managing your social media feeds via Hootsuite and blogs you follow via Feedly make is super easy. This will allow you to not only keep the content for your business up to date in a timely fashion, but also help you monetize better. So what are we waiting for? Let’s jump in!
Kristina Halvorsen – BrainTraffic.com – @halvorson
Kristina Halvorson is the CEO and founder of BrainTraffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world. Their team of strategists includes some of the best-known names in the content strategy community, and their work continues to redefine and evolve industry best practices.
Kristi Hines – Kikolani.com – @kikolani
Kristi Hines, is a freelance writer, professional blogger and social media enthusiast who offers content development services for businesses and bloggers! She is regular contributor to Power 150 favorites such as Social Media Examiner, Search Engine Watch, Search Engine Journal, Unbounce, and KISSmetrics.
Sara Wachter-Boettcher – SaraWB.com – @sara_ann_marie
Sara Wachter-Boettcher is a content strategy consultant, writer, and editor. Before starting her own business, she spent a half-dozen years working in agencies – where she started as a web writer and became the director of interactive content and marketing strategy.
Jonathon Colman – JonathonColman.org – @jcolman
For over 15 years, Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web.Jonathon has worked with organizations like Facebook, REI, The Nature Conservancy, Conservation International, and IBM to connect with their customers, launch platforms and tools, and build communities. By leveraging expertise in SEO/Inbound marketing, social media, web analytics, content strategy, and agile methodologies, Jonathon helps organizations become better at what they do so that they can succeed in fulfilling their missions.
Melissa Rach – DialogStudios.com – @melissarach
Melissa Rach is co-founder of Dialog Studios—a consultancy devoted to solving messy content problems. You can also find her writing a regular column for Contents magazine.Melissa has been working as a communications and content specialist for nearly 20 years, including four years as vice president of content strategy at Brain Traffic. Although she’s worked on all types of enterprise content projects, online content is “secretly” her favorite.
Margot Bloomstein – AppropriateInc.com – @mbloomstein
Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston, and the author of Content Strategy at Work (Morgan Kaufmann, 2012). Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity.
John Doherty – JohnfDoherty.com – @dohertyjf
John Doherty is an online marketing manager for HotPads.com in San Francisco. He also helps run Destinee Media, which is based in Huemoz, Switzerland, the home of Swiss L’Abri, the community founded by Dr. Francis Schaeffer. John is an expert digital marketer and understands the ins and outs of content strategy and execution.
Karen McGrane – KarenMcGrane.com – @karenmcgrane
Karen is the author of Content Strategy for Mobile, published by A Book Apart. For more than fifteen years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, she manages Bond Art + Science, a user experience consultancy she founded in 2006, where she has led content strategy and information architecture engagements for The Atlantic, Fast Company, Franklin Templeton, and Fidelity.Image Source: JeffBullas.com