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RapidTV News: YouAppi enhances advertising capabilities

AI-based customer acquisition and retention platform provider YouAppi has expanded its video advertising platform to include connected TV, playable ads, native video ads and a private marketplace (PMP).

Through its 360 Platform, YouAppi claims global reach into all major video digital channels, for access to direct video alongside programmatic operations. YouAppi’s brand video capabilities include interstitial, rewarded, pre-roll and in-banner options, with a focus on brand safety and compliance. Partners include Moat, Fraudlogix and Pixalate and the platform is GDPR, COPPA, IAB and MRC compliant.

The expansion comes as YouAppi said that it has experienced a 400% revenue growth in its brand video business, quarter-over-quarter. It offers audience targeting capabilities, programmatic inventory access, fraud protection measures and Appi Studios, YouAppi’s own in-house creative production team.

“Despite a growing excitement about mobile video, it is a complex landscape that can be daunting for marketers to navigate while ensuring brand integrity,” said Moshe Vaknin, CEO of YouAppi. “Our goal has always been to deliver what app developers, marketers and advertisers need, but to do so in a transparent way that makes it easy to drive measurable results. Our video capabilities are designed to support global brands as they reach new audiences and convert individuals into lifetime customers.”

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