MarTech Advisor: YouAppi Introduces 360 Degree Growth Marketing Platform for Mobile Marketers
YouAppi Introduces 360 Degree Growth Marketing Platform for Mobile Marketers
San Francisco: YouAppi, a mobile growth marketing platform for premium mobile brands, today announced the launch of its comprehensive, 360 Degree Growth Marketing platform, designed to increase acquisition and retention of high-value customers for the mobile brands. YouAppi’s platform aids in delivering insight into the mobile user experience, leveraging Artificial Intelligence and machine learning to analyze 66 unique data parameters across apps and mobile sites.
“A full 86 percent of mobile marketers today identify user acquisition as their highest priority,” said Moshe Vaknin, founder and CEO at YouAppi. “With the challenges around a crowded marketplace, shifting consumer preference and an ever-changing technology landscape, marketers need one comprehensive platform that delivers the acquisition, engagement and retention necessary to meet demanding KPIs. To date, YouAppi has driven more than 35 million app downloads of top tier brands around the world, and we do it with unparalleled transparency and safety.”
The 360 Degree Growth Marketing Platform is the next generation of YouAppi’s OneRun platform, and works across six distinct pillars to deliver a highly optimized user journey that begins with awareness, propels toward purchase and continues to deliver via re-engagement.
The platform’s six pillars include:
Machine Learning: Advanced data algorithms across 66 distinct parameters deliver actionable analysis and recommendations to optimize and deliver on KPI measurements.
Brand Video: Highly targeted native feed and in-banner videos drive awareness with extensive reach, full transparency and the highest standard of ad viewability – without compromising brand safety.
User Acquisition: Proprietary machine learning and AI capabilities optimize a campaign’s life cycle and deliver true return on advertising spend (ROAS), including purchasing increases as high as 170 percent and retention upwards of 60 percent – across retail, utilities, productivity, games, lifestyle, travel, social and communication.
Re-Engagement: Full-circle approach targets re-engagement activity prior to install and continues through app life cycle, using Deep Linking to ensure a seamless ad-to-app experience, and driving post install retention.
Rewarded Video: Maximizes user engagement by providing recognizable value, while machine learning capabilities increase engagement via customizable and interactive experiences.
Social: Provides marketers and app developers the opportunity to convert 1.5 billion active profiles on Facebook and Instagram.