Mobile Marketing: YOUAPPI UPGRADES 360 PLATFORM

YOUAPPI UPGRADES 360 PLATFORM

David Murphy
  
Vaknin: “New  privacy laws across the globe highlight the necessity of creating a genuine partnership with the consumer”

YouAppi has announced an upgrade to its 360 Platform, initially launched last year and now in use by 500 brands worldwide. The company said the platform helps brands in five key areas: user acquisition; brand video; rewarded video; re-engagement; and social media. The upgrade includes connections to programmatic demand, additional ad units, and more stringent fraud prevention measures.

Connection to programmatic demand is provided via YouAppi’s SDK. In addition, the 360 Platform offers greater fraud protection, improved brand safety with increased bot detection and prevention, as well as a new partnership with marketing analytics platform Moat to ensure brands receive greater ad viewability.

YouAppi CEO Moshe Vaknin, said that new privacy laws across the globe highlight the necessity of creating a genuine partnership with the consumer, using data they’re comfortable sharing and doing so in the most intelligent and transparent way possible. “This is why we’ve been laser-focused on providing the latest technological advancements and capabilities through our 360 Platform, to ensure marketers can be both agile and effective in today’s ever-changing mobile landscape,” he said.

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