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EFFECTIVE DIGITAL MARKETING AWARDS SHORTLIST REVEALED

David Murphy
  

The shortlist for Masterclassing’s Effective Digital Marketing Awards has been revealed. It features dozens of global brands and agencies, recognized for their digital marketing campaigns and platforms. Featured brands include Domino’s, Marks & Spencer, TOPSHOP, HSBC, 20th Century Fox, The Open University, Kellogg’s, Air New Zealand, Mazda and L’Oréal.

The winners will be announced at an Awards Ceremony in London on 10 July. For more information on the Awards Ceremony, email awards@masterclassing.com.

If you didn’t have time to enter these awards, Mobile Marketing’s Effective Mobile Marketing Awards are still open for entries, with an Early Bird deadline of 13 July, just less then eight weeks away. More information on those Awards here.

In the meantime, here’s the full Effective Digital Marketing Awards shortlist…

Most Effective Tech Platform 
Smartology – SmartMatch & London Business School
SpotX
StoryStream – StoryStream Content Marketing Platform
Yext
YouAppi 360° Growth Marketing Platform
Zapr Media Labs

Most Effective Retail & FMCG Campaign 
Curry’s PC World, Blue449 and GroundTruth – Prospecting and Retargeting
Domino’s, Mobext and GroundTruth – Carry-out 2017
Gousto and StoryStream – Swapping Stagnated Social Ads For UGC Ads
Harvey Nichols and NMPi – Google Shopping Campaign
Marks & Spencer and Mindshare – Marks & Spencer’s Christmas with Paddington
Pernod Ricard and IRI – Father’s Day Campaign
Timberland, Vizeum and GroundTruth – Flex in the City

Most Effective Performance Marketing Campaign
East Midlands Trains and NMPi – Winning Back the East Midlands from Trainline.com
HSBC UK and Mindshare – Paid Social DR
Marks & Spencer and Mindshare – Paid Social Autumn/Winter ’17 Collection
Playrix and Taptica – User Acquisition Campaign
Timberland, Vizeum and GroundTruth – Flex in the City
TOPSHOP and Awin – The Power of Influencer Marketing

Most Effective Social Campaign 
20th Century Fox and Mindshare UK – The Greatest Showman
HSBC UK and Mindshare – Paid Social DR
Marks & Spencer and Mindshare – Marks & Spencer’s Christmas with Paddington
Marks & Spencer and Mindshare – Paid Social Autumn/Winter ’17 Collection
The Open University – #iwas campaign
The Open University – Brainteaser Month campaign

Most Effective Travel & Tourism Campaign
Air New Zealand and Wayin – You Say Yay
Aruba Tourism Authority and Concept Farm – Aruba Goes Local
Club Mahindra and Zapr Media Labs – Making TV Ads Clickable
Rickshaw Travel and StoryStream – Enriching the Customer Journey
Taiwan Tourism Bureau and NewBase Content – So Different, So Taiwan
Teletext Holidays and Yodel Mobile – App Install Campaign

Most Effective Mobile Campaign
Curry’s PC World, Blue449 and GroundTruth – Prospecting and Retargeting
Domino’s, Mobext and GroundTruth – Carry–out 2017
Kellogg’s and Mapp Media – Special K #poweringyou
Star Plus and Zapr Media Labs – TGILC and Dance+3 Campaign
Teletext Holidays and Yodel Mobile – App Install Campaign
Timberland, Vizeum and GroundTruth – Flex in the City

Most Effective Programmatic Campaign 
Glu Mobile and CrossInstall – Design Home
Nespresso Switzerland and Numberly – Facebook Ads Year End Promotion
Star Plus and Zapr Media Labs – TGILC and Dance+3 Campaign
Telegraph Media Group and Fetch – News Personalisation at a Grand Scale
wilko and Sociomantic – Programmatic Display Campaign

Most Effective Content Marketing Campaign
Aruba Tourism Authority and Concept Farm – Aruba Goes Local
Casumo and Kitty – Play Absurd
GumGum – BrandRx
Telegraph Media Group and Fetch – News Personalisation at a Grand Scale

Most Effective Search Campaign
Harvey Nichols and NMPi – Google Shopping Campaign
InsureandGo and Roast – Discover Interesting
Mazda UK and Mindshare UK – Thinking Local at Every Level
Posh Totty Designs and RocketMill – Going for Gold
Telegraph Media Group and Responsible Life – Equity Release

Most Effective Use of Data
L’Oréal UK and Ireland and Numberly – CRM Reporting Dashboard
Orange Poland, InMobi, Reprise Media and Initiative – Orange Finance Campaign
Marks & Spencer and Mindshare – Paid Social Autumn/Winter ’17 Collection
Telegraph Media Group and Fetch – News Personalisation at a Grand Scale

Most Effective Financial Services Campaign 
HSBC UK and Mindshare – Paid Social DR
Orange Poland, InMobi, Reprise Media and Initiative – Orange Finance Campaign
Telegraph Media Group and Responsible Life – Equity Release

Most Effective Entertainment Campaign
20th Century Fox and Mindshare UK – The Greatest Showman
Kindred Group and Adthena – PPC Campaign
Star Plus and Zapr Media Labs – TGILC and Dance+3 Campaign

Most Effective AI Solution
Adthena – Adthena AI Campaigns
Clarabridge – Clarabridge CX Suite
MarketMuse – NeilPatel.com

Most Effective AR/VR Campaign
Cadbury and Blippar – Cadbury Heroes Christmas Adventure
Orbital Media – Bringing Families Together

Most Effective Automotive Campaign 
Škoda and Mapp Media – Škoda’s Little Bit of the Tour
Mazda UK and Mindshare UK – Thinking Local at Every Level

Most Effective Influencer Campaign
Casumo and Kitty – Play Absurd
Fox and Mapp Media – Fox Maze Runner: Death Cure Influencer Sponsorship

Most Effective Video Campaign
Marks & Spencer and Mindshare – Marks & Spencer’s Christmas with Paddington
20th Century Fox and Mindshare UK – The Greatest Showman

Most Effective Integrated Campaign
GumGum – BrandRx
Three and Mindshare – Wuntu Three App Install Campaign