Company Overview
Match Masters is a competitive puzzle game that combines skill, luck and innovative game elements to create a unique player experience. This mid-core game allows everyone compete and enjoy in a genre that’s easy to learn but hard to master! Compete against opponents from all over the world in an online match-3 battle!
Challenge
The challenge that Match Masters faces is to continue engaging and retaining their players. Mid-core games like Match Masters face the challenge of retaining users due to a delicate balancing act between casual and hardcore gaming experiences. These games typically require a more significant time investment and skill level than casual games, making them potentially more engaging for loyal players.
Candivore’s goal is to target loyal users with high quality creatives and keep them excited about coming back into the Match Master universe!
Solution
YouAppi launched Candivore’s Match Masters retargeting campaign initially using traditional banner and video ad formats.
Once Appi Templates were added in, this triggered an immediate spike in performance CTR, ROI, and CPU launching great success for the duration of the retargeting campaign.
Results
Candivore’s Match Masters exceeded the Day 7 ROAS goal 2x. They also were able to average a 10.4% decrease in CPU (cost per user) using Appi Templates banner ads. Switching these creatives out has transformed Match Masters campaign and has continued to generate positive results.
