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MarTech Advisor: Top 10 Mobile Marketing Articles Handpicked by the MarTech Advisor Team

#4 Video Will Vanquish All In 2018

With advertisers looking for high-impact, mobile-led strategies; ‘rewarded video ads’ within mobile games have emerged as the perfect format to drive ROI. Videos trigger our emotions faster than any other content – and so, when done well, can drive faster responses and enhanced brand engagement. With rewarded videos being an upward trend, learn how you can use them effectively to drive better mobile marketing outcomes. Read more..

By Moshe Vaknin, Chief Executive Officer at YouAppi