Mobile User Acquisition: 4 Way to Get More Customers


Mobile User Acquisition: 4 Way to Get More Customers

All successful apps are backed by an effective mobile user acquisition strategy, but if you’re new to mobile development or marketing, this is often easier said than done. Not only do you need users to generate revenue, but also to influence other potential consumers to download your app to make your app sustainable. On top of that, mobile app stores are becoming flooded with apps and it required effort to really stand out and move up in the rankings.

Here are four tried-and-true ways to boost mobile user acquisition and get more customers for your business.

Convey a Clear & Concise Message

Users don’t want an app that’s confusing or overwhelming. You need to clearly and concisely convey a meaningful message that resonates with your target audience if you want to hold their attention and keep it for the long-term.

Localize to Boost Relevance

App user acquisition is easier and more successful when your app is relevant in multiple locations. One of the most common ways to do this is to make your app listing available in multiple languages, such as Spanish, French, and Chinese. Accurately translate your app’s title and description into other languages to reach a broader base of customers. And for any language, it helps to incorporate locally-relevant keywords in your app description.

Use Ad Formats with High Performance

There are several different ad formats to choose from, but a smart way to decide which one to use is to prioritize each format based on the quality of your users. It’s not enough to simply look at click-through rates to analyze your data. Banner ads are cheap and easy, but may detract from your message and user experience. Meanwhile, video app trailers are more costly, but statistics show that they frequently deliver more and higher quality users.

Harness the Power of Social Media

Another way to boost app user acquisition is to use your social media channels to promote your app and provide your users with frequent updates. This is a quick and easy strategy that takes very little time and often costs nothing. To save time, consider using a service like Buffer to schedule multiple social media posts at the same time. Social media channels also give you a place to interact with your app users and address questions and concerns, which is great for customer relations.

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