YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the launch of its comprehensive, 360 Degree Growth Marketing platform, designed to dramatically increase acquisition and retention of high-value customers for the world’s hottest mobile brands. YouAppi’s platform is the first of its kind in delivering unprecedented insight into the mobile user experience, leveraging Artificial Intelligence and machine learning to analyze 66 unique data parameters across 4,200 apps and mobile sites, in use by two billion people in over 200 countries and territories.
“A full 86 percent of mobile marketers today identify user acquisition as their highest priority. With the challenges around a crowded marketplace, shifting consumer preference and an ever-changing technology landscape, marketers need one comprehensive platform that delivers the acquisition, engagement and retention necessary to meet demanding KPIs. To date, YouAppi has driven more than 35 million app downloads of top tier brands around the world, and we do it with unparalleled transparency and safety,” said Moshe Vaknin, founder and CEO at YouAppi.
The 360 Degree Growth Marketing Platform is the next generation of YouAppi’s OneRun platform, and works across six distinct pillars to deliver a highly optimized user journey that begins with awareness, propels toward purchase and continues to deliver via re-engagement. YouAppi currently represents 470 of the top brands in the world and oversees nearly 17,000 unique campaigns, collecting unprecedented data insights across two billion users and 100 billion monthly impressions.
“We’re constantly looking to acquire quality users who will be long-term players of our games, and The YouAppi platform delivers the exact type of users that BitMango finds valuable. Their team is not only easy to work with, but dedicated and always prompt. Working with YouAppi has really empowered us to achieve our KPI goals,” said Woosik Seong, user acquisition manager at BitMango.