The world is changing, every day. Every new mobile service that hits the market can streamline lifestyles, reduce time spent on errands and create value for consumers. Nowhere is this more evident than with grocery shopping apps. Even simple deal delivery apps where a local grocery store sends out their weekly flyer using a digital medium can help make a shopping trip just a little easier, but grocery delivery is also an increasingly popular option.
Shopping digitally is no longer the exception. Today, 96 percent of Americans shop online, and they prefer it over visiting a store. That means categories that don’t offer digital shopping options are already behind the curve. Grocery stores have been the slowest to offer alternative buying avenues, but that is changing. This market is ripe for disruption, and while Amazon’s Fresh program might be one of the most well known online shopping options, it is far from the only way for shoppers to order their weekly groceries.
Currently, many large grocery chains offer at-home delivery services. The challenge is that many are focused on individual stores. Giant Foods might have delivery for their local area, but that doesn’t give shoppers access to the lowest prices, one of the big benefits of shopping online. Grocery apps that include delivery services are slowly closing that gap. Services like Shipt are bringing the Uber-economy to grocery delivery. Shoppers choose the store, build a list and simply pay the delivery fee. It’s a lot like ordering delivery food, but you prepare it at home. Grocery stores that welcome these types of services stand to make considerably more money in the long run as they become hubs for delivery in both their immediate local area and the extended residences around a location.
Even without grocery delivery, stores can still leverage mobile connectivity for additional advertising. Sending out physical fliers is time-consuming and costly. Switching those services to an app delivery system can save a lot of money and increase advertising. When a shopper doesn’t visit your store for months, you don’t want to waste the postage and printing costs sending them a flyer. With mobile, your list only gets bigger, so you can keep sending out those sale notices, even for the occasional shopper.
The most complete grocery apps include sale notifications, digital coupons, shopping list functions and more. Some might have prescription tracking or automatic reminders on certain products. By removing purchasing friction and making the digital to shelf experience seamless, grocery stores can benefit from the same omnichannel marketing strategies that are helping retail stores to stay competitive.
Another big benefit of mobile communication with customers is a direct feedback mechanism and the ability to collect more data. What you choose to put on shelves and the amount of space reserved for certain brands can impact sales. By collecting information directly from the people who are making the purchases, you can better allocate your shelf space and make more accurate predictions about stock levels for certain offers.
At YouAppi, we know that mobile has the potential to disrupt every industry, and your local grocery store is no exception. Whether you see an influx of shopping delivery or simply offer a more functional shopping app, you could see profits rise with the right approach to marketing these services.