Why should I do re-engagement and retargeting? (I’m already doing user acquisition.)

    • Re-engagement increases awareness and in-app conversions, sign-ups, purchases so you can activate, convert and retain users.
    • It’s 5-10 times less expensive to re-engage existing users than to acquire a new user
    • Re-engagement boosts app user retention: it increases app visit frequency, awareness, and decreases churn.
    • App retargeting campaigns increased revenue by 63% in 2019. -AppsFlyer