We have several ways to ensure the highest quality of our in-app advertising.
- Automated optimizations by a proprietary algorithm
- Comprehensive manual monitoring from our account management team
- This involves frequent updates to strategy and campaign adjustments based on your KPI; typically, we operate under a combination of CVR and CPA goals.
- We monitor events and KPIs based on data given to us by the MMP (Adjust, AppsFlyer, Kochava, Branch, and integration with many others)
- Publisher quality control
- We collaborate directly with the publisher teams to improve the quality of campaigns