How do you monitor the quality of your ad campaigns?

We have several ways to ensure the highest quality of our in-app advertising.

  1. Automated optimizations by a proprietary algorithm
  2. Comprehensive manual monitoring from our account management team
    • This involves frequent updates to strategy and campaign adjustments based on your KPI; typically, we operate under a combination of CVR and CPA goals. 
    • We monitor events and KPIs based on data given to us by the MMP (Adjust, AppsFlyer, Kochava, Branch, and integration with many others) 
  3. Publisher quality control
    • We collaborate directly with the publisher teams to improve the quality of campaigns