Gaining Win-Win Opportunities with Free Trial Incentives
Through a tried-and-true process, we tested ways to achieve scale for NordVPN. First, we started on a tCPA basis with a free trial optimizing on purchase. Then, we tested a worldwide and paid-on-purchase campaign. Eventually, we pushed free trial campaigns to USA and Germany. Finally, we reached the optimal solution: YouAppi pays for free trial campaigns across our partners’ networks globally, and NordVPN is paying at each purchase event (Cost Per Action campaign). It’s a win-win!
Also, we applied a few sets of creatives to the campaigns, and the biggest help was adding videos. Other keys to the success of these campaigns were flexibility and control. YouAppi executed campaigns with flexibility to shift the KPIs and geo-targets based on the changing business priorities of NordVPN.
“YouAppi has been very responsive and worked together with us closely to gain paying users. Because of frequent communications with YouAppi and their regular reporting, we had the control to shift our app advertising goals and match our business needs.” – Will Sheeman, Mobile Affiliate Coordinator