101 California street #3975
San Francisco CA 94111
United States
Jump Ramp Games is the owner of Lucktastic, a lifestyle and gaming app that introduces real winning with rewards that include gift cards and contest based live operations. As an advertising partner, Jump Ramp Games offers brands an opportunity to connect with potential customers in a fun and engaging way. This New York-based mobile tech company leverages a sweepstakes model to build user engagement. Their pioneering in-app streaming entertainment allows sweepstakes to translate into brand building activities.
Challenge: User Buy-in Slower than User Install
Onboarding new customers is a slower process for a platform that has already reached so many people. However, gaining lift through existing users is both possible and affordable as a way to improve revenue. It all comes down to presenting the user with the right offer at the right time.
Solution: Personalization Offers Better Results
For the retargeting campaign, we created ads and incentives that encouraged an action when opening the app. Many of these users were already regular players, but they had yet to take an offer from the offer wall. Offering more personalized options can give conversions a boost without much additional customer acquisition cost. With many free offers to sort through, it became a matter of pairing the right user with a relevant offer.
Innovation in Marketing
Jump Ramp saw a significant lift in the number of installs from existing users.
Alex Tarrand from Lucktastic, says,” YouAppi has been a dedicated partner who has worked to make new channel experimentation less risky, producing high rewards.”
Given the success of this latest campaign, Jump Ramp Games plans to continue working with us as a valued partner.
Jump Ramp Games Dives into Customer Retargeting
Jump Ramp Games is the owner of Lucktastic, a lifestyle and gaming app that introduces real winning with rewards that include gift cards and contest based live operations. Jump Ramp Games offers brands an opportunity to connect with potential customers in a fun and engaging way.
Challenge: User Buy-in Slower than User Install
Onboarding new customers is a slower process for a platform that has already reached so many people. However, gaining lift through existing users is both possible and affordable as a way to improve revenue.
Solution: Better Notification Personalization and Timing
- For the retargeting campaign, we created ads and incentives that encouraged an action when opening the app.
- Offering more personalized options can give conversions a boost without much additional customer acquisition cost.
- By retargeting players already in the funnel, we were able to segment our efforts based on specific in-app behavior
Affordable Innovation in Marketing
Jump Ramp saw a significant lift in the number of installs from existing users. Given the success, Jump Ramp Games plans to continue working with us as a retargeting partner. In addition, plans to expand their portfolio mix and add-in non-mobile channels for advertising are in the works.
Alex Tarrand from Lucktastic, says,” YouAppi have been a dedicated partner who has worked to make new channel experimentation less risky, producing high rewards.”
