MOBILE VIDEO
FOR BRAND AWARENESS

Connect your brand to customers by maximizing your reach with mobile video ads

90%

OF SMARTPHONE TIME IS
SPENT INSIDE APPS

In-app usage is on the rise: your audience is spending an increasing amount of time on their mobile devices, with a growing percentage of that time spent watching video content.

CONSUMERS SPEND 4+ HOURS A DAY ON MOBILE

Ordering Dinner on
Grubhub

Completing a Purchase
for Lipstick on Sephora

Watching NBC During
Morning Commute

Spotify Becomes Personal
Dj While Walking

Reach and connect to the right audience segment through in-app video advertising with YouAppi and enjoy unparalleled performance with uniquely positioned mobile video ads.

ADVERTISERS LOVE IT!

109%

INCREASE IN SPENDING
ON VIDEO ADS*

109%

INCREASE IN SPENDING
ON VIDEO ADS*

Advertisers doubled spending on in-app mobile video in 2017 and the pace of growing shows no signs of slowing down.

APP PUBLISHERS LOVE IT!

31%

GLOBAL MOBILE VIDEO AD
INVENTORY GROWTH*

31%

GLOBAL MOBILE VIDEO AD
INVENTORY GROWTH*

And half of in-app mobile ad inventory is video!

USERS LOVE IT TOO!

50%

MORE USER ENGAGEMENT
ON MOBILE IN-APP VIDEO

50%

MORE USER ENGAGEMENT
ON MOBILE IN-APP VIDEO

User engagement measured by CTR on mobile in-app video surpasses all other ad formats by at least 50%.

Why Is Mobile Video Advertising So Powerful?

Why Is Mobile Video
Advertising So Powerful?

BECAUSE IT WORKS.

Shiseido
Success Story

Shiseido
Success Story

Shiseido is global producer of cosmetics products, while Waso is a ‎skin care brand for younger people. YouAppi and Shiseido ‎launched a campaign to increase the awareness of the Waso brand ‎and engagement of the brand’s official Instagram account.‎
As a result of launching campaigns with YouAppi, ‎
Shiseido achieved:‎

Shiseido is global producer of cosmetics products, while Waso is a
‎skin care brand for younger people. YouAppi and Shiseido
‎launched a campaign to increase the awareness of the Waso brand ‎
and engagement of the brand’s official Instagram account.‎
As a result of launching campaigns with YouAppi, ‎
Shiseido achieved:‎

‎3.74%‎

CTR

‎94%‎

Viewability
rate

‎49%‎

Completion
rate

Shiseido
Success Story

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VIEWABILITY

Increase brand awareness through highly targeted immersive video ads across
global in-app inventory

Whatever strategy you choose – an interstitial vertical video, a pre-roll or a rewarded video with playable end-card – with YouAppi you can be sure that your ad is engaging, viewable and can be measured through industry leading measurement tools such as IAS, Double Verify or MOAT through YouAppi’s OM SDK.

TARGETING

Find any untapped audience and target users within YouAppi’s
network via LiveRamp and Nielsen

Through YouAppi’s integration with LiveRamp you can sync your own 1st party CRM data to our inventory
for better segmentation and target the right audience with the right ad. Don’t have your own 1st party
data? No problem! Through YouAppi’s integration with Nielsen you can pick and target from a list of over
30,000 segments of users or utilize our own User Data Store, built from billions of impressions served
through YouAppi SDK.

BRAND SAFETY

Protect your brand with our proprietary industry-leading fraud
protection system

On top of integrating directly with the app developers to ensure quality and transparency, YouAppi has
been certified by TAG Anti-fraud, and has implemented Pixalate’s pre-bid blocking lists to ensure purity of
the traffic.

DON’T PAY FOR AD PLACEMENT,
PAY FOR ATTENTION!

Rewarded mobile video ads are the perfect medium to
deliver your message and solve an advertising pain point
by ensuring the highest viewability and completion rates.
Drive higher eCPMs with YouAppi’s lightweight SDK with
access to programmatic video demand. Our platform
determines the most relevant apps for you and drives
optimal installs across shopping, travel, lifestyle,
entertainment and utilities categories.

Rewarded mobile video ads are the perfect medium to deliver your message and solve an advertising pain point by ensuring the highest viewability and completion rates.Drive higher eCPMs with YouAppi’s lightweight SDK with access to programmatic video demand.Our platform determines the most relevant apps for you and drives optimal installs across shopping, travel, lifestyle,entertainment and utilities categories.

FREQUENTLY ASKED QUESTIONS

  • YouAppi is an incredibly strong and unique partner in the mobile in-app space. We are one of the first mobile players to ever receive IAB Tech Lab certification.
  • We have integrated the Open Measurement (OM) SDK so publishers can measure viewability through IAS/DV/MOAT. 
  • We have been granted “Certified Against Fraud” status by TAG for AntiFraud, a certification that’s held by only a handful of other mobile competitors. It’s our second TAG certification!
  • Our inventory includes both Android and iOS inventory – a significant differentiator in the in-app space.
  • We utilize Nielsen as our DMP so we have access to more than 30,000 data segments worldwide.
  • We have a partnership with LiveRamp.
  • We also provide Mars – a research/attribution study via NCS, Millward Brown, or a vendor of your choice to prove the effectiveness of Mobile In-App inventory – all included as standard. 
  • All of our inventory is via direct partnerships with premium apps. Because we do not programmatically buy inventory, which is typically remnant inventory, we have access to inventory higher in the chain than what you would receive in the open exchange. Some of our partnerships include:  Sega, Sony, the top live streaming gaming app and a top US-based mobile gaming publisher.
  • We are a full-service team that consists of account managers and ad operation experts able to assist you at any given time. 
  • We operate a full Creative Studio that can help supplement any creative you need, including high impact, playable, interactive, etc.
  • We customize our app inventory based on your needs so that we can efficiently hit your KPIs, measure them and then offer attribution to prove the effectiveness of these.
  • We support Video Creatives (HTML5 Video in web-views or native in-app player video ads)
  • In-stream (pre-rolls)
  • Interstitial (full screen video)
  • Rewarded Video (non-skippable)
  • YouAppi is committed to full transparency. By having our partners integrate the OM SDK, we are able to provide a level of transparency to marketers that is not offered by our competitors across the industry. 

The Largest Global Brands Trust YouAppi

The Largest Global Brands Trust YouAppi

Ready to Take Your Business to The Next Level?
Let YouAppi Get You There!

Ready to Take Your Business to The Next Level?
Let YouAppi Get You There!

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