Blogging can be a very lucrative way to generate an additional stream of income, or replace the income from your day job altogether. Truth be told, there are thousands of blog owners who regularly pull in between $3,000 to $5,000 per month, and many who pull in $10,000, $15,000, or more on a regular basis.
While this isn’t going to be a post on how to blog or how to become a better blogger, it is a post on how to make money blogging. That being said, once you start blogging and earning traffic to your blog posts, there are several ways to monetize your efforts. In today’s post, we want to talk about the five best ways to make money from blogging.
While reading, keep in mind that some of these techniques might only work for one type of blog and not another. So, be thinking about what might generate the most revenue for your particular audience. You should also remember that you can use a combination of these monetization strategies and that you can test to really understand what resonates with your readers.
One of the newest ways for blog owners to generate income from their blog readers is by promoting related mobile apps for their readers to download. In as little as a few minutes (if you’re running on WordPress) you can be up and running and serving recommended apps to your readers consuming content on their mobile devices. When an app is installed, the developer or owner of the app will pay you a small fee, very similar to an affiliate program and makes it easy to make money with mobile websites and blogs.
The benefits of monetizing your content through app recommendations is two fold. First, it provides your users with a far better experience and second, it encourages additional engagement with your blog. You don’t get this when you encourage someone to leave your site to sign up for a program or purchase a product.
As of today, Google Adsense is one of the most popular methods of blog monetization because it is very simple to use and doesn’t require you to know a lot about the technical nature of a website or blog.
Google Adsense monetization works on a pay per click model, meaning you get paid whenever someone clicks on their advertisement. The problem with Adsense is that the money you receive per click can be anywhere between $0.01 and a few dollars and you’ll never know what you’ll earn from month to month which is a problem when you’re trying to make money on the internet. They’re ads are also an eye sore and take away from a quality user experience.
Amazon Associates is a fantastic affiliate program hosted by the ecommerce behemoth. Amazon Associates allows website and blog owners to earn a portion of sales when people click-through from your site to Amazon.com and make a purchase.
Amazon Associates works really well for blogs that focus on reviewing products or provides online shopping tips, however, it provides you little control over your earning potential because it is up to Amazon to convert the traffic after you send your traffic their way.
After your blog has earned a lot of traffic and becomes more established, you can begin to make money from your blogging efforts by selling private sponsorships.
Sometimes, these will come to you as advertisers become more aware of your blog and its capability to send them targeted traffic, however, it also takes some leg work on your part to go out and find them yourself. This is a very similar model as a magazine company who approaches other organizations to advertise in their magazine.
The great thing about private sponsorships is the fact that you directly control the amount of revenue you generate on a monthly basis. The downside is, if you are strapped for time, it’s a difficult way to generate revenue.
The last way to make money blogging (not really the last, but the last of the top five) is to produce and sell your own e-books on your blog. When you blog, you are providing information to your readers for free. When you have something more valuable to offer that you wouldn’t want to give away for free, you should turn it into a small e-book and charge a small fee to obtain the information.
Ideally, your e-books will be very relevant to the content your readers are consuming on your blog. For example, if you run an automotive blog, you might put together an e-book on ten easy ways to increase your gas mileage.
Just as with selling sponsorships, e-books take time to create and should only be leveraged once you’ve built a nice little readership. If this interests you, here’s a great e-book creator.
So how do you monetize your blog? Are there any other ways you’ve found to leverage blogging for money that you’d like to share with us? If so, please leave a comment below.
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