New research from YouAppi reports that 89% of digital marketers use or plan to use video for their current mobile marketing efforts and the most common uses for it are in social media (48%) and apps (48%). The study also shows that close to 4 in 10 brands plan to use brand video advertising. This report also shares insights on video usage by demographic and throughout the customer journey.
YouAppi Expands Its Predictive Analytics via Cohort Analysis YouAppi, a provider of data-driven mobile customer acquisition tools, announced the availability of its Actionable Cohort Analysis. YouAppi says it has achieved significant growth in 2015 and now reaches 1.1 billion mobile profiles. YouAppi OneRun now has the ability to attribute users to cohorts based on their […]Continue Reading
A Serial Entrepreneur’s Journey: Moshe Vaknin, CEO of YouAppi (Part 1) Posted on Tuesday, Nov 22nd 2016 Next»» Moshe has been doing startups for 18 years now. Some have worked, some not so well. This time around, he is building something bigger and more robust than his prior outings. Read Moshe Vaknin’s inspiring journey through […]Continue Reading
At youAPPi, we’re constantly on the hunt for new ways to bring you insights from the best minds in our industry. Accordingly, we reached out to a select group via Twitter with one simple question: What is your favorite bit of Mobile Marketing advice? It is no small feat to cram a solid piece of advice […]Continue Reading
YouAppi is a fully managed solution for mobile brands, providing one single point to streamline their mobile media buying. YouAppi's OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users.
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