November 29, 2016
Mobile marketing is unlike any other type of marketing out there. Here are a few ways that you can maximize your user reach using mobile technology and provide the best possible mobile experience for your target audience. Improve Your Site’s Mobile Navigation There’s nothing that sends a potential customer away from your site quicker than […]
Data Suggests Popularity Of Banking Apps by Laurie Sullivan @lauriesullivan, May 27, 2015, 2:43 PM What drives consumers to download and use a certain app? Some marketers believe they can improve app conversions through data, focusing on post-install events, which are pretty good signals for profitable users. YouAppi built a Post-Install Event Analytics dashboard as part of the update for its OneRun […]
Google recently revised its Google Play Developer Program Policy by adding a new part to its App Promotion section, as well as making an amendment to its Ad Policy section. These updates are likely to limit certain types of native mobile ad units. Google told developers it only wants to provide instruction on app promotion […]
YouAppi is a fully managed solution for mobile brands, providing one single point to streamline their mobile media buying. YouAppi's OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users.
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