While behavioral tracking is beneficial in a wide range of industries, perhaps none are as relevant this year as the presidential election. As Democrats and Republicans continue to battle it out, tech companies and presidential candidates alike are tapping into big data to uncover valuable insights for this year’s election.
A significant portion of President Barack Obama’s success has been attributed to data collection and analysis. Obama’s 2012 campaign had an analytics department that was five times larger than that of the 2008 campaign. Leveraging this massive team for data-driven initiatives such as advertising spend, may have given Obama the competitive edge that led to his reelection. 2012 was the first time that data achieved this level of political influence in human history.
Now fast-forward to 2016, where data plays an even more prominent role in our lives than it did just four years ago. In terms of political ad spend, digital is predicted to see the biggest growth, compared to prior years. The channel is projected to account for $1 billion of political ad spending or 9.8% of the total. To compare, digital saw $270 million in political ad spending in 2014, only 3.6% of total political ad spending; and you better believe that the use of data aligns with this rise in political ad spend.
Presidential election apps have the potential to harness the power of Adaptive Listening to manage all the social conversations collected for analysis and report purposes. For elections, these conversations are often categorized into issue areas, such as LBGT rights, immigration and tax reform.
IBM’s election app is equipped to pick up keyword matches and associate negative and positive language with those keywords. By tapping into social media networks for this data, candidates can tell where users live and how many followers they have to determine how potentially influential they are and where it’s worth to invest.
Similarly, election results apps promise to cut down on time and manpower spent on rigorous analysis to distill rough data into charts and graphs that candidates can use to their advantage. IBM’s Watson Group and MutualMind are working together to further cater Adaptive Listening results to the specific needs of campaign analysts.
The goal is to dig deeper into online users’ personalities and behaviors to get a clearer picture of their voting preferences and key issue areas. With these actionable insights, presidential candidates can take control of this data and use it to their advantage to allocate ad spend wisely, adjusting strategies, targeting the right groups, and swaying public opinion.
Mobile behavior analytics company youAppi Inc. secured a $3 million Series A round, funding it will use to continue building its product. The New York-based startup analyzes behaviors, like how long a person reads something before clicking or swiping, and runs predictive algorithms to determine the optimal time for ads and other content to appear. […]Continue Reading
Through its proprietary predictive algorithms, which analyze the usage and spending habits of 200+ million mobile customers engaging with 1100 apps and mobile sites, YouAppi goes beyond the install, delivering customers predicted to generate the highest post conversion Lifetime Value (LTV) New York, NY – December 10, 2014 – YouAppi, a pioneer in data-driven mobile […]Continue Reading
The Secret to Successful Ad Operations September 24, 2015 Away from the parties and the two-hour lunches that have made advertising famous, one will find utilitarian ad operations, the segment of the industry which ensures that ad campaigns run and achieve their targets. Though ad operations might not have the same appeal as the rest […]Continue Reading
YouAppi is a fully managed solution for mobile brands, providing one single point to streamline their mobile media buying. YouAppi's OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users.
Access the Intelligence of YouAppi's OneRun Platform: