As more advertising budgets switch spending to mobile, fraud becomes an increasingly complex and sophisticated issue.
The last thing you want is an advertising budget frittered away on fraudulent views and bots.
To address the dynamic nature of fraud, we bring you the new OneRun platform.
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One of the newest fraud methods, is defined when a user has a rogue app on their device that listens to and detects a targeted app installation – for which the rogue app’s developers are running a campaign – and makes a click for that installed app once its installation finishes. This fraud method’s is distinguished by a very short time between the click and the install and is easily detected by measuring the time between them.
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This is the classic ad fraud, where clicks and installs are reported server-side for non-existent devices, or devices that are bought specifically for that purpose and are running an automated program that makes a click, installs the targeted app, then changes the device’s Ad ID, uninstall the targeted app, and run the same process all over again in a loop. These types of installs are distinguished by a very high rate of ‘never-seen-before’ devices due to the high rate of Ad ID resets. Sometimes this fraud method would be detected by collecting the app version of the installed app as to save time, those devices may skip the app store and will use the app file that already exist on the device.
OUR ONERUN PLATFORM SCANS EVERY CLICK SOURCE, ENSURING A POSITIVE ROI FOR EVERY CAMPAIGN
This type of fraud is conducted by publishers that share some of their revenue with the users that download the app, with the problem that those users don’t want the app, but they do want the revenue. Therefore, time between click and install will look fine, and everything will look legitimate, but those users will usually uninstall the app pretty fast and won’t use it, so this fraud method can be detected by its very low retention, and app interaction.
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DON'T LET FRAUD STEAL YOUR ROADS. WITH OUR NEWLY DESIGNED ONERUN PLATFORM, WE:SAFEGUARD OUR CUSTOMER ACQUISITION CAMPAIGNS.
This fraudulent activity can be achieved in many ways, just to name a few:
Ad Stacking – An ad that fires multiple clicks for multiple ads upon the user’s real single click to a single ad that is displayed.
Background clicks – Sends multiple clicks in the background while playing a video without the user actually clicking on any ad.
Those clicks are distinguished by a very low CVR and very long duration between the click and the install.
THANKS TO OUR ONERUN PLATFORM, WE GUARANTEE FRAUD PREVENTION AND PROTECTION
YouAppi has partnered with Fraudlogix to protect against non-human traffic. This level of protection is designed to protect YouAppi against companies that hold bad reputation IP’s, proxy server lists, known click farms, IP ranges, etc. Each click, install and event is sent by API call to the platform’s server to decide whether to accept the action or reject it. So even if a click came through from a device that the fraud platform hadn’t recognized yet as fraudulent, we will still recheck it upon conversion and then again upon event, just in case the device was caught by the fraud analytic service.