Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.
YouAppi – Ranked for Big Data!
Retention And Monetization Don’t Have To Be Mutually Exclusive by Allison Schiff User retention, good user experience and monetization can coexist, they just require a deft touch. But for devs that monetize mainly through ads, there’s an inherent tension between their retention and re-engagement efforts and the bottom line. They make the bulk of their […]Continue Reading
YouAppi Expands OneRun Platform Feb 14, 2017 YouAppi, a mobile growth marketing platform for premium mobile brands, announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi’s initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps. Most apps lose a majority of their users on the day […]Continue Reading
Ah, golf. A game of precision, both psychically and mentally. While we love watching the greats tee up for tournaments, we can’t exactly mimic their talents. We can’t all crush a driver like Bubba Watson, or have the short game of the great Phil Mickelson. But, we can get better! We have the technology! Mobile apps […]Continue Reading
YouAppi is a fully managed solution for mobile brands, providing one single point to streamline their mobile media buying. YouAppi’s OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users.
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