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App owners need to be able to find the right users to build their business, while publishers need to provide a better, more relevant experience for their users. Cohort analysis puts the power of Big Data and behavioral analytics to work to enable unprecedented control over ad targeting based not just on raw numbers, but on the actual actions app owners want their new customers to take. Campaigns designed around specific KPIs increase conversions as well as customer lifetime value for better ROI and long-term growth. Implemented in the YouAppi OneRun platform, cohort analysis brings mobile advertising into a new era of impact and effectiveness.

Read the white paper to learn how to acquire the right customers, attract the most valuable customers, deliver content that drives engagement and understand the metrics you need to monitor to drive successful mobile advertising campaigns.

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