YouAppi knows there are many challenges facing app marketers, most notably research from comScore showing that 49% of smartphone owners downloaded zero apps in the last month and the fact that the leading apps are owned by Facebook or Google.
§ 60% of the 327 in-house, agency and ad tech provider mobile marketing professionals who completed the survey either are not concerned with App Overload OR have never heard of App Overload
§ When asked “What phases of the customer journey are a priority for your marketing organization in 2017?”, User Acquisition was #1 (86%) while App Re-Engagement was #4 at 50%
§ User Acquisition significantly outperforms App Re-Engagement both in terms of usage and in terms of the ROI delivered
Other interesting research results:
· New Tech: Mobile marketers plan to invest in the following new technologies – Machine Learning (37%), Mobile Payments (25%) and Artificial Intelligence (23%) – which ranked well ahead of Chatbots, Emoji, VR and AR
· Video: 74% plan on increasing their investment in video, targeting Video for Social Media and In-App Video
· Facebook properties dominate for User Acquisition
· Re-Engagement: Agencies delivering the best ROI on Re-Engagement campaigns
MARKETERS KEEN ON MOBILE VIDEO, DESPITE CREATIVE AND MEASUREMENT CHALLENGES David Murphy YOUAPPI If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in mobile video is anything but repurposing web or TV video content for mobile devices, according to research commissioned by YouAppi. The […]Continue Reading
Ad Roundup: Mobile, data tools released In today’s advertising roundup: a new partnership that will help brands connect with video and a mobile tool that should dig deeper into app data. by Kristina Knight First, YouAppi has add mobile anti-fraud tools into their OneRun Growth Marketing Platform. The new tools will help mobile brands better […]Continue Reading
Reports highlight app usage, engagement App usage continues to rise, but keeping apps in-use for longer periods of time continues to be a problem for developers and brands. Two reports highlight how consumers are now using apps. by Kristina Knight Meanwhile, new data out from YouAppi indicates travel brands have seasonal highs and lows […]Continue Reading
YouAppi is a fully managed solution for mobile brands, providing one single point to streamline their mobile media buying. YouAppi’s OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users.
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