The YouAppi Mission
Moshe has been dreaming about YouAppi since he bought his first iPhone 3. After a long and successful career, leading companies such as ATT and VocalTech, Moshe founded three successful startups before founding YouAppi. As the CEO of YouAppi, Moshe brings vast experience in the advertising, publishing and affiliate marketing fields, fortifying him with the ability to identify opportunities, transform them into reality, and lead global teams.
Creating the vision of YouAppi's core technology and ceaselessly driving innovation from idea to engineering. With nearly 20 years of experience in research and development, Ofer has served in a variety of multi-disciplinary roles. Prior to YouAppi, Ofer led countless engineering teams, always pushing the envelope and building unparalleled products.
With a proven track record of excellent financial leadership in four public companies and several startups, David brings 18 years of experience to YouAppi. David’s expertise spans large and small companies, in both US and Israel, fortifying him with extensive knowledge of both markets. His prior experience includes a successful IPO, M&A, and has built countless investor relationships with major institutional investors in US and EU, including RVSN, ELOS, LNOP. David is dedicated to a company’s financial interests and remaining compliant with regulators, lending banks,& vendors.
Leo is a mobile technology evangelist, changing the way brands leverage mobile to engage with consumers. Leo holds a tremendously successful track record of bringing international companies to the US to establish and grow market share. A unique talent for leading early stage companies to quickly establish market dominance, Leo has an obsession for connecting high value consumers to global brands. Leo eats, drinks & dreams mobile.
As a 12-year veteran of mobile, Jennifer literally wrote the book on the subject, writing The Everything Guide to Mobile Apps. Jennifer brings to YouAppi her drive to achieve growth objectives within the startup ecosystem and adopts a holistic approach to align with her vast marketing expertise. Before joining YouAppi, Jennifer leveraged a 17-year track record of marketing success, contributing to ten funding events, the sale of five software companies, and the acquisition of several more.
Moti has over 20 years of R&D experience, which include managing the development and research for large scale products. With a proven track record of transforming an idea into a successful product, Moti brings to YouAppi his extensive experience of designing and managing large complex algorithmic based software solutions. Moti joins Youappi after building & leading the algorithmic development of Kenshoo's platform where he served as VP, Research. Moti holds an M.Sc in Math and in computer science and 8 patents in online advertising.
Eyal hails from a rich background of managerial and business experience in the telecom and Internet media markets. With 17 years of experience in global marketing, sales, and international business, along with an extensive R&D background, Eyal has created innovative and competitive telecom and Internet solutions for emerging, fast-growing markets. Eyal’s work, including at YouAppi, has resulted in a tenfold increase in revenues for Tier 1 mobile operators in developing markets while maintaining consistently high profit margins.
Julie comes to YouAppi with over 15 years of experience managing and leading strategic accounts for Internet based companies. With Julie’s strong business acumen and customer-centric mentality, she has scaled global accounts to unprecedented heights for countless notable clients. With a propensity for forging long-lasting client relationships, Julie brings to YouAppi her reputation as being a trusted partner for leading global brands.
With prior background in sales from multiple media and advertising companies, Anna takes on the role as country manager for the Southeast Asia market. Anna has spent 8 years working in sales and marketing, including 4 years in the e-commerce industry.
Supporting the team in India, we have Parthiban, who has been working for nine years in mobile advertising and fifteen years in IT product sales and marketing. His experience includes designing and coordinating complex advertising tools, strategic campaigning for global brands, and managing high profile accounts and advising leading brands on their media plan.
Michael Wang is Vice President of Business Development in APAC, under his leadership, YouAppi China team has grown from 3 people to 23 people and also gained 500% revenue growth in past less than 18 months. Before join YouAppi, Michael was BD manager and operations manager in YeahMobi and Domob.
Having worked for multiple tech companies in marketing, Yoshie leads the Japan team as country manager. Previous experience includes Yahoo! Japan as a marketing specialist and director of digital marketing for job matchmaking company Recruit.
VP Sales, Europe, Alex is an adtech sales & business development specialist with country and regional management skills with a proven track record in achieving initial market traction for early stage start-ups and scaling revenue growth in mid/late stage start-ups.
Leading the sales team in New York we have Boris. Before working at YouAppi, Boris worked in sales and marketing for HR company CompVision. Before his role as head of sales at YouAppi, Boris managed ad operations and business development in the company.
For the head of sales for the west we have Jared. Having studied at San Francisco State with a degree in Economics, Jared worked in multiple tech companies including Opera Mediaworks and adjust.com in sales and business development.
Based in Berlin, we have Ravit as the vice president in global growth. Ravit received studied at Tel Aviv University with a degree in east asian studies and linguistics. Before working at YouAppi, Ravit worked as system administrator for several companies including HP.
Having studied in Israel with a PhD in computer science we have Udi as our Chief Scientist. Udi has worked as a software engineer for several tech companies, including Microsoft and cyber intelligence company Verint. His research expertise is in artificial intelligence with a crossover to machine learning.
Having over ten years of experience in software architecture for multiple tech companies, we have Sagi as our Chief Architect. Other companies that Sagi have worked at include Insert, myThings, and Gotigo.
As Vice President in engineering we have Guy. Prior to working at YouAppi, Guy co-founded Amadesa and imcandy.com, both SaaS solution platforms in advertising.
Having studied software engineering at Tel Aviv University, Ori takes on the role as Director of R&D at YouAppi. Ori spent 6 years working in a digital marketing company Kenshoo, before joining YouAppi.