The YouAppi Mission
Moshe has been dreaming about YouAppi since he bought his first iPhone 3. After a long and successful career, leading companies such as ATT and VocalTech, Moshe founded three successful startups before founding YouAppi. As the CEO of YouAppi, Moshe brings vast experience in the advertising, publishing and affiliate marketing fields, fortifying him with the ability to identify opportunities, transform them into reality, and lead global teams.
Creating the vision of YouAppi's core technology and ceaselessly driving innovation from idea to engineering. With nearly 20 years of experience in research and development, Ofer has served in a variety of multi-disciplinary roles. Prior to YouAppi, Ofer led countless engineering teams, always pushing the envelope and building unparalleled products.
With a proven track record of excellent financial leadership in four public companies and several startups, David brings 18 years of experience to YouAppi. David’s expertise spans large and small companies, in both US and Israel, fortifying him with extensive knowledge of both markets. His prior experience includes a successful IPO, M&A, and has built countless investor relationships with major institutional investors in US and EU, including RVSN, ELOS, LNOP. David is dedicated to a company’s financial interests and remaining compliant with regulators, lending banks,& vendors.
Leo is a mobile technology evangelist, changing the way brands leverage mobile to engage with consumers. Leo holds a tremendously successful track record of bringing international companies to the US to establish and grow market share. A unique talent for leading early stage companies to quickly establish market dominance, Leo has an obsession for connecting high value consumers to global brands. Leo eats, drinks & dreams mobile.
As a 12-year veteran of mobile, Jennifer literally wrote the book on the subject, writing The Everything Guide to Mobile Apps. Jennifer brings to YouAppi her drive to achieve growth objectives within the startup ecosystem and adopts a holistic approach to align with her vast marketing expertise. Before joining YouAppi, Jennifer leveraged a 17-year track record of marketing success, contributing to ten funding events, the sale of five software companies, and the acquisition of several more.
Moti has over 20 years of R&D experience, which include managing the development and research for large scale products. With a proven track record of transforming an idea into a successful product, Moti brings to YouAppi his extensive experience of designing and managing large complex algorithmic based software solutions. Moti joins Youappi after building & leading the algorithmic development of Kenshoo's platform where he served as VP, Research. Moti holds an M.Sc in Math and in computer science and 8 patents in online advertising.
Eyal hails from a rich background of managerial and business experience in the telecom and Internet media markets. With 17 years of experience in global marketing, sales, and international business, along with an extensive R&D background, Eyal has created innovative and competitive telecom and Internet solutions for emerging, fast-growing markets. Eyal’s work, including at YouAppi, has resulted in a tenfold increase in revenues for Tier 1 mobile operators in developing markets while maintaining consistently high profit margins.
Julie comes to YouAppi with over 15 years of experience managing and leading strategic accounts for Internet based companies. With Julie’s strong business acumen and customer-centric mentality, she has scaled global accounts to unprecedented heights for countless notable clients. With a propensity for forging long-lasting client relationships, Julie brings to YouAppi her reputation as being a trusted partner for leading global brands.
With over ten years of software development and architecture experience, Guy Bashan truly believes that in many ways developers are artists. Guy brings to YouAppi the same passion for entrepreneurship that propelled him to co-found countless companies including Amadesa, an optimization platform that raised $15M and had a successful exit to Live Person. Guy intends to continue his passions at YouAppi where he leads the engineering team with collaboration and drive to craft pieces of innovation into meaningful products.